Get your brand noticed online without *accidentally* leaking a sex tape.
With unforgettably authentic brand personality, messaging & copywriting that makes your customers laugh (often), cry (sometimes), and buy cool shit (always).
ORIGINAL PERSONALITY & MESSAGING STRATEGY + COPYWRITING + EDUCATION FOR CHARISMATIC BRANDS
Two words:
Personality. Matters.
(No, really. It does.)
Welcome to the OG home of savvy brand strategy + storytelling for charismatic e-commerce & product-based brands who want their message to land on their customers like an uppercut (*pow-pow*).
Look, we both know you’ve got the goods - you’re the duck’s nuts - and you’ve got the balls (metaphorical or literal) to step up, show up, and do what it takes to elevate your brand to the next level.
Problem is, you don’t know where to start because they didn’t teach that stuff at school. (And I should know because I used to be that teacher.)
What you need is someone to help you unjumble all the *noise* in your head, add some spark, and yeet that sucker right back atcha’ so you can build your brand with effortless confidence.
JUST LIKE THESE LEGENDS DID →
HEY, I’M SHAN FITZGERALD - YOUR NOT-SO- SECRET WORDY WEAPON
I’m not the kind of copywriter you take home to meet ya mum*.™
*Unless your mum likes the F-word and day drinking.
G’day, I’m Shan.
In my past life, I wrote for some big-name print and digital publications as an independent travel writer with a thing for non-filtered honesty.
I also spent the better part of a decade teaching English in classrooms around the world (which explains A LOT about me).
Nowadays, I collaborate with savvy, personality-fuelled, boundary-pushing product-based & e-commerce businesses around the world to create iconic brand personalities and no-BS messaging strategies so that they can get their shit out into the world without stressin’ over the write-y stuff.
MORE THAN JUST CLEVER WORDS FOR YOUR DOPE PRODUCT
Working with me doesn’t suck
Besides nailing the writey-writey/wordy-wordy stuff, you'll also master how to:
Amplify the human side of your brand
Clarify your message and what you stand for
Sell your products without feeling gross
Nail your signature tone with unshakable confidence
Connect with people (#flex) through your personality
Build loyal brand fans that stan hard for your goodies (and fork out for ‘em, too)
Always know what to say, even when it's awks-AF
Get noticed, catch eyes, turn heads
Fall in love with your brand all over again
Bullshit-free strategy & storytelling for wildly charismatic, best-selling products that fly off the shelf. (Screen. Shop floor. Whatever.)
Bullshit-free strategy & storytelling for wildly charismatic, best-selling products that fly off the shelf. (Screen. Shop floor. Whatever.)
Take the quiz to suss out your ultimate brand personality superpower to charm more customers with your words
Proof that I understood the assignment (Duh)
PROBABLY SHOULDN'T BRAG, BUT DAG...
PROBABLY SHOULDN'T BRAG, BUT DAG...
TL;DR: You’re dope. I’m down. We should work together. Wanna hang out?
The Podcast
BOOKS + BOOZE
+ HONEST REVIEWS
I send non-shitty emails too.
Monthly, non-braggy bulletins brimming with nuggz of wordy, brand-y wisdom that you can use in your biz. (Or not. It’s up to you.)
*By clicking that button, you’re confirming that a) you’re a bloody legend, and b) you’re cool with seeing my half-assed attempt at email marketing in your inbox.
