Client: Double By Single
The One Where We Proved That Size *Does* Matter
Double By Single launched in 2019 with an all-star starting line-up of some of the world’s most popular varietals in eye-catching 1.5L magnum bottles.
Featuring New Zealand’s finest grapes, an eye-catching design, a bold tone, and more personalities than the cast of OITNB, Double By Single is a wine for the next generation of oenophiles: fun, sassy, bold, honest, generous – and damn proud of it.
Teaming up with Dani from Neverland Studio, I was tasked with creating a ballsy, disruptive (Kiwi-friendly) brand personality and voice that could cut through all the wanky wine-y B.S. clogging the market.
With five wines that needed attention-grabbing label copy to go with that stunning design, I set out to show customers that these magnums were packing more than just some damn fine vino.
The end result? A straight-talking, bigger-than-life booze brand that embraces quirky personalities and fosters human connection.
They needed
Brand Personality & Voice Strategy
Packaging Copy
Website Copy
Thank You Card Copy
In-person Demonstration Presentation/Script
Pitch Decks
I said, ‘Hold my beer…’
Brand Story
We make wine that’s meant to be shared.
At Double By Single, we don’t believe in playing small. We don’t think ‘happy’ should be limited to an hour, and we don’t think wine should be kept on a dusty shelf for a special occasion. To us, every day deserves to be celebrated. (Because #adulting is hard.)
The truth is, we believe wine is best shared with mates, some damn good cheese(burgers) and laughter. LOTS of laughter. And if it happens to come with a side of karaoke and table dancing? Well, spank our ass and call us Lady Gaga – we’re in.
Double by Single is a non-traditional wine label with a big-ass personality to fit the size of our big-ass bottles. We believe good wine – and good times - shouldn’t have to come with a hefty price tag. We’re a brand people can identify with and, most importantly, connect with. (Oh, and we’re fun to drink with too, so there’s that.)
But while we are big fans of a wee glass or two, we also believe that alcohol should be enjoyed in safe, supportive environments (with 2 am pizza delivery, of course).
That's why our bottles are intentionally designed for sharing with friends – and not for squirrelling away, or for solo binge sessions while watching reruns of Shortland Street.
Wild Spark Copy is the secret weapon behind my brand.
From day dot, Shan helped create my brand's personality and the direction it has grown in. She goes above and beyond, and I couldn’t imagine working with anyone else. Shan has created far more than EPIC copy - I couldn't put a price tag on her work. She’s the BEST business investment I have made, hands down.
GEORGIA SINGLE, FOUNDER
Photo Cred: Images supplied by Double by Single @doublebysinglewine | Branding & Design: Neverland Studio @neverlandstudio