Client: Bobo & Boo
The One Where We Turned Mealtimes With Kids Into Stylish Affairs
Bobo & Boo is an Aussie plant-based dinnerware brand found in homes worldwide, from North America to Asia, the Middle East, and Europe.
All family members can use their range of bright, minimalistic, eco-friendly dinnerware options that come in trendy packaging, making them the perfect gift for modern mamas and papas alike!
Bobo&Boo first came to me back in 2018 looking for a curated brand strategy and voice to apply cohesively across all their brand touchpoints while also appealing to customers in foreign markets (notably the USA).
They wanted to speak to parents in a funny, relatable, ‘anti-parent’ tone to build brand fans and foster a feeling of community - but without the unattainable *woo-woo* eco-warrior vibes that dominated the eco-friendly product landscape.
After many years and projects together - including an exciting visual brand refresh and packaging re-vamp collab with Dani from Neverland Studio - Bobo&Boo remains one of my favourite brands to work with.
They needed
Brand Personality & Voice Strategy
Packaging Copy
Website Copy
Marketing Copy
Wholesaler Catalogue Copy
eCommerce Email Templates
Press Releases
I said, ‘Hold my beer…’
Product Description
All of us at BooHQ know that this parenting gig is hard work, and at the end of some days, you need a big ol' drink (of juice).
Sadly, glassware and children don't seem to mix (#ParentLife), and if we have to drink from one more hard plastic cup plastered with clowns that came free with a Happy Meal back in '95, we're going to scream.
So, whether you're answering the call of adventure and living the touring life — racking up your tally of mesmerising sunsets — or at home on a Sunday afternoon umpiring the world's most pivotal game of backyard cricket, we designed a larger cup for those with larger hands (and a larger thirst, naturally).
Our new range of caravan-friendly cups are durable, stackable, lightweight, and come in our newest, on-trend steel grey colourway.
They're the perfect solution for when you decide to hit the open road, picnics, parties, weekends away camping, everyday living, and sneaking in that fifth glass of Aunty Pat's Mystery Punch at the family BBQ (#NoJudgement).
OMG, your copy has me in stitches!
Working with Shan is AMAZING! She’s an incredibly talented copywriter who’s always incredibly helpful, wildly creative, and goes above and beyond to make her clients happy. After five years of calling her my copywriter, I still LOVE her work to the point where I barely have to make any changes (yay!).
NAOMI, FOUNDER + HEAD BOO
Photo Cred: Images supplied by Bobo & Boo @boboandboo | Packaging & Design: Neverland Studio @neverlandstudio