Client: Zivia Designs
The One Where We Freed Aussie Teachers From Boring-AF Classroom Planners
Made for modern Aussie teachers by a modern Aussie teacher.
Zivia is a stationery brand that creates beautiful, professional, high-quality classroom planners, educational record-keepers, and accessories that teachers actually want to use every day. (And I can say this from experience!)
Looking to stand out from all the mindless chatter in the teacher stationery market (primarily U.S.-based), Zivia wanted a real-world brand voice that spoke directly to Australian teachers in the (educational) trenches, day in, day out.
Straight-talking, engaging, down-to-earth, and with none of predictable, one-dimensional *cutesy* crap that is synonymous with the teacher/education supply market, I crafted a disruptive brand identity and voice that elevated Zivia to the top of the class.
They needed
Brand Personality & Voice Strategy
Website Copy
Planner & Sticker Product Copy
Marketing Copy
Thank You Card Copy
Product Descriptions
I said, ‘Hold my beer…’
BRAND STORY
When it comes to lesson planning, we’re at the top of the class.
Teachers. We really are a bunch of amazing humans.
Not only do we shape the minds of future generations, educate miniature humans, and inspire tomorrow’s leaders, but we also do it with style - and a whole lotta’ heart.
At Zivia Designs, we know teachers. (Hell, we are teachers.)
That’s why we create beautiful, professional, high-quality planners and organisers that you'll actually want to use every day. (Unlike that bland-AF school-issued planner everyone’s doodling in at staff meetings.)
We’ve got your back (shoulders, knees, and toes) when it comes to mapping out your lessons, organising your school week, and keeping your sh*t together. (Professionally speaking, of course.)
That’s why Zivia is your perfect partner in crime the classroom. We bring the style; all you’ve gotta do is bring the heart.
Wild Spark is my favourite secret weapon!
I chose to work with Shan because all her copy was really witty and fun, which is what I wanted for my brand. Working with her was an excellent investment in my business - this lady knows her stuff! And after our first project together back in 2019, we’ve gone on to launch more planners, more products - and she *still* always gets it right straight away!
RACHEL HASSETT, FOUNDER
Photo Cred: Images supplied by Zivia Designs @ziviadesigns