Client: The Prospect Project
The One Where We Turned Do-Good Candles Into Sass-Mouthed Rebels (With A Cause)
Based outta’ Perth, The Prospect Project makes socially conscious candles that give back to Aussie not-for-profit causes.
Currently stocked by over 100 stores and wholesalers around Australia - including MYER – TPP’s candles are adored by thousands of happy customers, no cap.
I’ve been lucky to work with these legends since waaaay back in 2019, and every year, our projects together just get more and more cheeky (and fun!).
Throw in the latest brand glow-up done with our branding BFFs at Your One & Only (#DreamTeam), and you’ll see why I can’t ever quit this client.
From writing sassy-AF product descriptions for their iconic range of candles to crafting copy for DIY kits, special edition candles, subscription boxes, pop-up shops, in-store events, wholesalers, email templates, and other bits ‘n’ pieces of web content, I’ve honed a distinctly original voice for a distinctly original brand that never apologises for its authenticity – and never will.
They needed
Product Descriptions
DIY kit instruction card
Event Copy
Website Copy
Wholesaler Email Templates
I said, ‘Hold my beer…’
Product Description
This one’s for all our fellow Millennials out there who refuse to be upstaged by Gen-Z.
Not only is Peach Blossom a whole ~vibe~, but it’s also the perfect hand-poured soy candle blend of fruity ‘n floral scents (with just a *hint* of cheugy energy).
Think: Messy upstyles. White linen playsuits paired with fake tan and genuine Birkenstocks. Spilling the tea over bottomless mimosas at an all-you-can-eat brunch buffet. Oh, and ‘Gramming it, of course.
With the sweetness of oriental jasmine and peach blossom, the fresh zest of orange peel, and the honey/custard-y/banana-ry scent of ylang-ylang, this concoction is pure bliss in a bottle.
And while our Gen-Z mates may roll an eye and drag us for stanning this classic scent, we’re standing by our choices to call this baby the G.O.A.T. #HitsDifferent
Buy it for: Your go-to BBB (Basic Brunch Bitch) who shares your love of all things Millennial.
YESSSSSSS!
(*Starts smiling proudly and slow clapping*) You've done it again, my girl!
Working with Shan is always a delight. I know that as soon as she sends the first draft through, I can blindly put it straight onto my site. She just gets it right. Every. Single. Time. If I could clone the voices inside my head, they would sound like Shan - except her voice is way funnier, wittier, and more intelligent. Simply put, my brand wouldn’t be where it is today without Shan.
SHANNON FRAGOMELI, FOUNDER + HBIC
Photo Cred: Images supplied by The Prospect Project @theprospectproject_aus | Branding: Your One & Only @youroneandonly_au