Client: Stitch & Hide
The One Where We Brought Out The Human Side of Fashion
Stitch & Hide is a global leather accessories label that fuses classic, simple design with the laid-back, eco-conscious vibes of Byron Bay.
Their team approached me to create a defined Brand Personality Strategy & Tone of Voice Guide to go with their subtle visual branding glow-up and reflect the brand's natural evolution after so many years in the game.
Looking to define their brand values, positioning, unique value proposition, and tone of voice so they could connect more authentically with their target audience, I crafted a brand personality that was equal parts conversational and aspirational, with a healthy dose of iconic Byron vibes.
They needed
Brand Personality & Voice Strategy
I said, ‘Hold my beer…’
Brand Story
At Stitch & Hide, we put people first, fashion second.
A bag or wallet isn’t just some must-have seasonal accessory that lives in your wardrobe for a few months before being kicked to the curb. It’s your daily companion - the first thing you grab and the last thing you ever want to lose.
It helps you navigate the world and handle whatever life throws at you. Just like a trusted sidekick, it’s always got your back - even when it’s living in your pocket.
That’s why we believe in crafting timeless pieces that go beyond just one season (or a reason).
Our purpose? To create eco-certified leather bags and accessories that will always be by your side, going the distance, helping you keep your sh*t together every day. (And in style, of course.)
We challenge the impersonal concept of ‘fast fashion’ (eww) and unsustainable consumer practices (double eww).
With every collection, we draw inspiration from our community of unique personalities, adapting and applying their needs, wants, and desires to our designs. Yep, we meant it when we said, “People first, fashion second.”
And while every single one of our products comes with its own personality, they all share the same purpose: to help lighten the load on the journey, wherever that takes you.
Shan's effort to understand our brand was a real highlight!
What a professional! Shan’s communication was exceptional, the attention to detail was incredible, and the outcome was better than expected. We’re so happy with the job - we loved working with Shan! Hands down, we’d recommend Wild Spark to anyone.
MARLEN WOLFF, CREATIVE + MARKETING MANAGER
Photo Cred: Images supplied by Stitch & Hide @stitchandhide