Brand Story

LITTLE THRILLS is for the modern mamas and papas raising rad grommies their way, keepin’ it real, and bringing a little humour to the (parent)hood. 

(Un)inspired by the mainstream gender-typical kids’ fashion trends (*yawn*), we set out to design a range of quality threads for little thrillers with a touch of ‘tude.

With bold statements, unique designs, and simple (but eye-catching) colours, our streetwear range is unlike anything else you’ve seen on the playground.

We understand how hard this parenting gig is. That’s why we believe in putting parents first. Yep, that’s right – at the heart of what we do, it’s not about the kids; it’s about parents. Us. Our community - the whole damn (sleep-deprived) lot of us.

We draw inspiration from our real-AF community of modern mamas and papas who aren't afraid to shake up the (parent)hood, to put their own flavour on this whole new level of *adulting*. The parents who know how to have a laugh, especially at their own expense.

We boldly challenge 'fast fashion' hype and mass-produced designs with no imagination. For us, it's all about quality over quantity, the unique over the usual. With every LITTLE THRILLS collection we produce, we keep our designs to limited runs of 50 pieces to ensure we don’t get sucked into mainstream fashion trends.

We believe in going above and beyond when it comes to both the quality of our designs and our customer service because, frankly, our peeps deserve nothing less.

And most importantly, we believe that every family has the right to do things their way. Our kids are all fierce little individuals - and so are the mums and dads raising them.

Our purpose? To shake up the family fashion industry, make cool stuff for modern parents doin’ it their way, and bring a little humour to the ‘hood.