Client: Confetti Curves
The One Where We Celebrated Big Boobies ‘n’ Round Booties
Confetti Curves is a brand that champions and uplifts women full of life and full of boob.
Launching into the Australian plus-sized lingerie market in 2022, Confetti Curves came to me at the inception stage of the brand, looking for a clearly-defined brand strategy and website copy.
Confetti Curves approached me to help create a bold, empowered, distinctly feminine brand personality to speak to their target market: women with DD+ boobs who want cute and comfortable undergarment options for the days when they don’t want to wear a traditional bra.
The result is an engaging, empathetic, and deeply humorous brand personality that speaks to the heart of the customers’ personal problems and offers a fun solution that empowers *and* uplifts. (No pun intended.)
They needed
Brand Personality & Voice Strategy
Website Copy
eCommerce Email Templates
I said, ‘Hold my beer…’
Brand Story
We make bright + bold bras and briefs worthy of your curves.
Our story starts with one woman, two big boobies, and a draw full of crappy bras that just didn’t…feel right.
As ladies rockin’ some serious DD+ boobage, we know the (literal) struggle of wrestling your big girls into another ugly, beige bra with about as much fun appeal as your Nan’s undergarments from the sixties.
Impractical cuts. Crappy material. Basic designs. Underwire that cuts deeper than a Moira Rose quip.
Mismatched bottoms (because clearly, big-boobed babes don’t like cute, matchy-matchy stuff).
Unflattering. Uncomfortable. Unattractive. And - quite frankly - kinda dehumanising.
So, we took matters into our own hands. (Boobs?)
At Confetti Curves, we know big boobies and round booties.
That’s why we came up with a bralette that’s practical and pretty. Supportive enough to wear out to Sunday brunch; comfortable enough to lounge in for the rest of the day.
Think: Comfortable. Supportive. Colourful. Sexy. Buckets Cups of fun.
Now, *that’s* the Confetti way.
Shan could make the dictionary fun to read!
From reading the very first page you submitted to me, I knew Shan was The One - I cried happy tears! At that moment, I knew that she would capture the vibe of Confetti Curves. With every piece of copy that landed in my inbox, Shan continually smashed my expectations out of the water. The world needs more *Shan* magic; if she could duplicate herself, that would be amazing.
STEFF CHALKER, FOUNDER
Photo Cred: Images supplied by Confetti Curves | Branding: Studio Danu @studiodanu