Wild Spark Copy | Copywriting, editing, web + packaging copy services. Brisbane, Australia.
 

Portfolio

Take a look at some of the amazing projects I've worked on with rad clients who clearly have fabulous taste. *wink*

 
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bobo&boo

Eco-friendly Bamboo Dinnerware

Wild Spark Copy + Bobo & Boo

Project Scope:  

  • Full website copyediting and copywriting: Home, About, Shop/Product Descriptions, FAQs, Wholesalers, 404 and Contact pages (including CTAs & button copy)

  • Brand Identity & Tone of Voice Guide 

  • Brand story for Brand Style Guide

  • Wholesale/Distributor catalogue

  • Newsletter opt-in copy

  • Email templates

  • Amazon US listing copy

  • New product packaging copy 

  • Care instructions booklet copy

  • Newsletter copy

  • Instagram Bio

  • Tagline + email signature options


Sounds like:

“You have to feed your kids, but you don't have to do it on ugly plastic dinnerware. At bobo&boo, we’re all about making mealtime fun and fashionable – minus the cartoon characters and kiddie prints. Our stylish and functional bamboo dinnerware comes in a range of on-trend colours that your little ones will love – and most importantly, you will too.”

Favourite line:

We know that for some of us parents, we didn’t choose the kid life; the kid life chose us. But does that mean we have to put up with hideous tableware too?’ Want to read more? Click here

 

Sass level:

3 Sparks
 
 
 
 
 

Sin Eyewear

Surf/Skate Sunglasses Brand

Wild Spark Copy + Sin Eyewear

Project Scope:  

  • Brand Identity & Tone of Voice Guide 

  • Brand Story (including CTAs & button copy)

  • Newsletter opt-in copy

  • Copyediting of product descriptions, USPs, and catalogue


Sounds like:

“Look, when it comes to eyewear, we’re all for keeping it simple. Inspired by the world-famous beach breaks of the Goldie, our designs are influenced by the iconic laidback lifestyle of surf culture: epic waves, smokin’ babes; ripping tunes, and warm summer days. Call us crazy, but making big coin from over-priced eye candy ain’t our jam. We’ve got a sweet rep for crafting quality sunnies built specifically for the good times – and we’re damn proud of it.”

Favourite line:

Our designs are bold, ballsy and functional, making them the ultimate partner in crime (because there’s no such thing as a walk of shame when you’re rocking our shades). Want to read more? Click here

 

Sass level:

4 Sparks
 
 
 
 
 

Canvast

Yearly Planner for Boss B*tches

Wild Spark Copy + Canvast

Project Scope:  

  • Product copy: Set of 3 Notebooks (inside front page)

  • Product packaging copy (wrap)

  • Gift box card copy


Sounds like:

“I'm not here for time-wasters, posers, or has-beens. I'm not designed just to sit here and look pretty. Because at Canvast, we don’t do ‘boring.’ We do original. Electric. Disruptive. Daring. We do game-changing, core-shaking, stand-up-and-be-noticed, challenge the status quo kinda sh*t. I’m not everyone’s cup of t(equila) - and neither are you.”

Favourite line:

Whatever your #girlboss ambitions are, I’m here to hold your dreaming-and-scheming entrepreneurial ass accountable. Girl, it’s time to get your sh*t together, step up, go big, and shake what yo’ mama gave you. *mic drop*’

 

Sass level:

5 Sparks
 
 
 
 
 

Social ConXN

Social Media Management and Marketing Agency


Project Scope:  

  • Six, 90-second scripts for a marketing video series for The Homebuyers Centre around the central theme, ‘You never forget your first.


Sounds like:

Firsts. From the moment we are born into this great world (literally), they are the foundation upon which we build our lives and shape our stories. We share our recollections of our first times with pride and affection; as we reflect upon our grand journey through life, and those ever-lasting snapshots of time where the stars aligned and everything went perfectly as planned…

Yeah, nah, this isn’t one of those ‘first-time’ stories.

Favourite line:

‘Ahhh, the anticipation and excitement of the First Tinder Date; that magical, optimistic time in life where the girl puts in a HUGE effort to look as hot as her profile photos proclaim her to be, and the guy…well, he just gets out of bed and puts on a fresh shirt.’  Want to watch this scene? Click here

 

Sass level:

3 Sparks
 
 
 
 
 

Eyes Of Love Photography

Natural Light Photographer

Wild Spark Copy + Eyes Of Love Photography

Project Scope:  

  • Website copywriting: Home, About, Work With Me, Contact & FAQ pages (including CTAs & button copy)

  • Copyediting + titling of 'Oh, Shoot!' eBook


Sounds like:

“When it comes to photography, I’m passionate about working with women who are letting their inner light shine bright and allowing their true essence to be seen and celebrated.”

Favourite line:

‘I believe Eyes of Love is more than just a (slightly fabulous) business name. It's a mantra, an affirmation; the secret to seeing ourselves as others do - with love and compassion.’  Want to read more? Click here

 

Sass level:

0.5 Sparks
 
 
 
 
 

Jo ChunYan

Graphic Designer

Wild Spark Copy + Jo ChunYan

Project Scope:  

  • Copyediting and titling of Client Welcome Kit.


Sounds like:

“My name is Jo. Graphic designer. Intuition coach. Contemporary introvert, aspiring ambivert. I specialise in brand identity conceptualisation and creation. Think: functional, clean websites; bespoke logos; and stunning, borderline-OCD-like attention to detail designs. I do all these design-y things from my cozy studio in the heart of Melbourne.”

Favourite line:

‘Think of me as the Jay-Z to your Beyoncé; the gin to your tonic. *Please note: This means I can laugh at you if you choose Comic Sans as a font; cry with you if your email crashes; and tag you in nerdy design memes on Instagram, so there’s that…’ Want to read more? Click here

 

Sass level:

1.5 Sparks
 
 
 
 
 

Alma Barrero

Personal Stylist + Image Consultant

Wild Spark Copy + Alma Barrero

Project Scope:  

  • Full website copywriting: Home, About, Work With Me, One-on-One Styling Service, and Online Course Sales Page (including CTAs & button copy)

  • Brand Identity & Tone of Voice Guide

  • Newsletter opt-in copy

  • Instagram bio


Sounds like:

“You’re here because you want the outside to reflect the way you feel on the inside. Quietly confident. Effortlessly chic. Fiercely feminine (with killer shoes and a bold lip to match). You may be a mother, a wife, a boss – or all three - but that doesn't mean you don’t deserve to turn heads with your beauty and confidence, does it?”

Favourite line:

They say clothes make the man. I say, style makes the woman.’

 

Sass level:

2.5 Sparks
 
 
 
 
 

Manta Lodge & Scuba Centre

North Stradbroke Island YHA Hostel and Scuba Centre

Wild Spark Copy + Manta Lodge

Project Scope:  

  • Full website copyediting & proofing of existing copy

  • SEO-friendly inclusions and updates to text and backend meta entry.

  • New copywriting for Home, Who We Are, Our Hostel, and School & College Groups pages

  • Hashtag creation: #MeetYouAtManta


Sounds like:

Manta Lodge & Scuba Centre is Brisbane’s premier dive facility for high quality, live-in scuba diving training. As well as our full-service scuba centre, we are also North Stradbroke Island’s only backpacker YHA Hostel, offering comfortable dorm-style and private accommodation with full facilities for up to 60 guests.”

Favourite line:

Don’t forget to check out our outdoor BBQ and dining space, as well as our island-style firepit area out the back, complete with hammock, benches, jungle growth and the sound of the ocean – the perfect spot to play your guitar, mingle with other guests, and watch the stars at night!’  Want to read more? Click here

Sass level: 0 sparks (Because not all brands need a punch of personality to the kisser.)

 

Sass level:

0 Sparks
 
 
 
 
 

The Core Health

Wellness Workshops & Life Coaching

Wild Spark Copy + The Core Health

Project Scope:  

  • Editing & proofing of ‘Modern Mindful’ eBook


Sounds like:

“It takes courage to walk a new path, even in the pursuit of positive, passionate change. I honour your commitment to yourself and this process. I look forward to educating and empowering you on your journey, wherever you may be. Here’s to building and thriving in your Modern Mindful practice.”

Favourite line:

It’s our self-esteem’s way of keeping us exactly where it wants us: tucked up nice and safe in the backseat while your ego takes the wheel and steers. Well, it’s time for you to take over the driving and kick your ego to the curb. Or at least lock it in the boot...’Want to read more? Click here

 

Sass level:

1 Spark
 
 
 
 
 

Lau’s Getaway

Exclusive Bungalow Accommodation, Niue Island

Wild Spark Copy + Lau's Getaway

Project Scope:  

  • Full website copywriting: Home, Services & Facilities, Things To Do, Location, and About Us pages


Sounds like:

“Nestled amongst lush tropical gardens and with breathtaking ocean views that will make you feel as if you’re standing on the edge of the world, Lau’s Getaway is truly a slice of heaven. Stylish and modern luxuries perfectly accentuated by the laidback lifestyle of island living, with thoughtful Niuean touches that will make your stay even more magical.  No distractions. No complications. No worries.”

Favourite line:

There are some places in the world that take your breath away. Others steal your heart. And if you’re lucky enough, you’ll find a place that does both.’  Want to read more? Click here

 

Sass level:

0 Sparks
 
 
 
 

Ready to get sparked?